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Did you know that the underwear consumer market is booming in the USA? The men’s underwear segment topped 2.6 billion in 2021 according to Statistica. There are many custom underwear manufacturers in the USA, and they are able to produce high-quality underwear for private label brands. In this article, we will take a look at what some of the top underwear manufacturers in the USA can offer your brand.

Women in intimates

Benefits to using an American underwear manufacturer

The benefits of manufacturing underwear in the USA are numerous. The quality of the craftsmanship is excellent, and the turnaround time is typically very quick. In addition, many private label brands are able to work closely with their chosen manufacturer to create a custom product that meets their specific needs.

If you are looking for high-quality custom underwear, then you should definitely consider working with an underwear manufacturer in the USA. There are many benefits to working with an American underwear manufacturer, including the fact that they are able to produce high-quality underwear domestically without having to outsource to other parts of the world.

Jacquard knitting machine

Jacquard elastic knitting machines

 

The decision to manufacture underwear in the USA should not be taken lightly as much of this production has been outsourced for decades to Asia. It is more difficult to find the components like custom jacquard elastic in the USA due to production being primarily overseas.

The main advantage to working with an underwear manufacturer in the USA is that you can be sure that your garments are made ethically and with high-quality standards. If you manufacture underwear in the USA you won’t have to pay tariffs or skyrocketing shipping costs that are hampering many brands that source in China. There are a number of private label underwear manufacturers in the USA who can offer you a great product at a competitive price.

Man in briefs suntanning

Men’s underwear categories have had year over year growth

 

Consumer preference is also shifting to made in America apparel and every piece of production that is brought back to the USA helps strengthen the manufacturing capacity of our clothing industry.

Underwear is a very important garment of people’s wardrobes. It can provide comfort and support. It can also improve people’s appearance. In recent years, there has been a growing demand for custom underwear. This is because people have become more discerning about the clothes they wear. They want to wear clothes that are made specifically for them. Undergarments of particular importance are bras, briefs, and lingerie.

Seamstress sewing intimates

Cut and sew lingerie manufacturers

 

Custom underwear is made to a clothing brands order. This means that it is made according to the tech pack specifications of the underwear brand by a underwear supplier. The brand can choose the type of fabric like spandex, the style, and the sizing to be made from scratch. Custom underwear can be made for both men and women. It is a great way for clothing brands to have a unique offering in the custom underwear market.

When designing custom underwear, it is important to consider the customer’s preferences. The first step is to get a good understanding of what the customer wants. Lingerie styles may have silk fabrics and performance underwear fabric may have polyester for a sweat wicking effect. This best way to do market research is to have your factory make a sample to give to a potential customer for feedback. Once the customer’s requirements have been ascertained, the design process can begin.

Women's bras

Women underwear have a wide variety of styles

 

The design of custom underwear should be unique and reflect the brands esthetic and market position. It is also important to consider the manufacturing process. The design should be such that it can be easily reproduced. After the design is complete, more samples can be created by your underwear factory for testing. It is important that samples meet the tech pack specs, this will help to ensure that the final product meets the customer’s expectations.

If you are not sure of your idea for a style you can reach out to distributor of wholesale underwear and request a catalog of private label lingerie or underwear. If the underwear manufacturer you contact doesn’t have a catalog you can pitch your idea and they should be able to suggest a method to manufacture your style or give you suggestions on how to improve it.

Boxer briefs

Underwear manufacturers can label and pack your garments

 

When it comes to underwear, most people think of the standard design but consumers are looking for more fashionable styles these days. There are a few different brands that are popular and people usually stick to those brands unless they are looking for something specific. However, custom underwear can offer a number of benefits for a brand.

Benefits to a clothing brand having an underwear line

First, custom underwear can help to create a unique look for a brand. This can set a brand apart from the competition and help to make it more recognizable. Additionally, custom underwear can be used to convey specific messages or themes about a brand. For example, an apparel business that is known for being environmentally friendly could use green underwear that is made of organic cotton or recycled polyester as part of its branding strategy.

Bras on wooden table

Bras from underwear manufacturers

 

Second, custom underwear can help to increase brand loyalty. When customers are able to find underwear that they love and that fits them well, they are more likely to stick with a brand. This can lead to repeat business and positive word-of-mouth marketing for a company.

Third, custom underwear can help to improve customer satisfaction. By offering underwear that is specifically designed to meet the needs of a customer, a company can ensure that its customers are happy with their purchase. This can lead to repeat business and positive online reviews, which can attract even more customers.

Fourth, custom underwear can be used to target specific markets. For example, a company could create a line of underwear specifically for athletes or for people who are looking for a more comfortable fit or shape. This can help to expand a clothing brand’s customer base and generate new sales.

Overall, custom underwear can offer a number of benefits for a clothing brand. By creating a unique fit, increasing brand loyalty, improving customer satisfaction, and targeting specific markets, custom underwear can help a company to succeed in the apparel industry. If you are interested in developing custom underwear for your brand reach to Arcus Apparel Group for design and manufacturing services.

Boxer briefs in a drawer

Small businesses succeed with custom underwear